In the ad
A click-through rate that is low against your own history means the message is not meeting the person. Changing audience will not help, the message has to change.
Available for 2 new clients
I run your
Meta campaigns
and optimize your
sales funnel.
For experts, educators and service brands. Ten years of practice, verifiable numbers.
€2.7Min revenue generated by the campaigns I have run since 2016
4.9 to 22return on ad spend, depending on the account
10 yearsrunning Meta campaigns, 14 years in online marketing
DiagnosisThree places
Three places
where you lose money.
Before optimizing a customer journey, you have to check that you are optimizing in the right place.
In the targeting
An excellent ad shown to the wrong audience, either through poor targeting or because the right audience is not yet mature enough for your offer, can sink your performance.
In the funnel
The nature of the lead magnet, the content of the landing page or the qualification process are all reasons a funnel can underperform.
ServicesTwo ways
Two ways
to work together.
The audit tells you where it breaks. The management keeps it running. Neither one requires the other.
2 weeks€2,500
Acquisition and funnel audit
I analyze your complete journey, from the ad to the sale, based on your real data rather than impressions.
What the audit does not do: promise a specific increase in your revenue. It identifies the problems and proposes testable fixes.
Book a call about the auditYou leave with
- ●A commented video report and a written summary
- ●The identification of your leak points, with the numbers that document them
- ●Concrete fixes on messaging, creative and technical setup
- ●An implementation plan prioritized by estimated impact
No minimum term€1,500 per month
Meta campaign management
I take your ad account in hand: campaign structure, methodical testing, budget arbitration, tracking and conversion monitoring.
What campaign management does not include: the ad budget and the production of the ad creative.
Book a call about managementWhat you receive
- ●Creation and management of your Meta campaigns, and TikTok where relevant
- ●Setup or optimization of tracking, and definition of your KPIs
- ●A weekly check-in and a monthly report on campaign performance
Agencies and consultants
I also work on a white-label basis for agencies and consultants with no in-house media expertise. You keep the client relationship, I take the acquisition side. Terms to discuss depending on volume.
Results
Case studies.
Saskia P.
Personal development educator
CHF 2,800 offer · working together since September 2020, still ongoing
The starting point
No paid acquisition at all. No funnel, no campaign, no capture system. Everything had to be built.
What I did
Complete build of the journey: three successive lead magnets, campaign creation and management, retargeting and lookalike audiences, two website rebuilds. Setup of an application and qualification process before every sales call, so she only speaks to prepared prospects. I also trained her to run her own sales calls, which improved her conversion rate.
The challenges
We tried several times to bring in someone dedicated to her sales calls. None of those attempts produced a result, so she kept that responsibility on her own. The rest of the setup is made of paused campaigns, abandoned audiences and lead magnets that never caught on. That is how an ad account normally works: budget moves toward whatever proves itself.
The numbers
- Ad budget invested: CHF 195,539
- Revenue generated: CHF 957,520
- Return: 4.9 times ad spend
- Cost per lead: CHF 7.32 on average over the period, CHF 1.61 this year
Alix R.
Business coach
€8,000 offer · working together since February 2023, still ongoing
The starting point
A business that already worked organically, with lead magnets in place and well-run sales calls. No advertising campaign had ever been launched.
What I did
Definition of the acquisition strategy, campaign creation and continuous optimization, conversion tracking setup, rework of the opt-in page layouts.
The challenges
We tried to push a masterclass this year. It never found its audience. Rather than insisting, we took the vocabulary from the ads that generated the most engagement and built another lead magnet with it. That is the one that produced the €1.90 cost per lead.
The numbers
- Ad budget invested: €40,451
- Attributable revenue: at least €160,000
- Cost per lead: €5.46 on average, €1.90 at the best point this year
Conversion tracking is partial on this account. The revenue figure is a floor, not an exact measurement.
Emma O.
Jewelry designer
€7,000 creative retreat · campaigns run from March to May 2026
The starting point
Occasional boosted Instagram posts, without ever having used the ads manager. No lead magnet: the ads lead directly to an application form.
What I did
Continuous split testing on creative, audiences and landing pages. Rework of the application form and qualification process, so that calls are only given to people genuinely able to commit at that price.
The challenges
In April, ads that had performed very well in March stopped producing applications for several weeks, with no change on our side. Our hypothesis was that the gap between discovering the ad and the retreat itself in June had become too short. We switched the promotion to the following January session, and the applications came back.
The numbers
- Ad budget invested: €2,439 over three months
- Revenue generated: €54,061
- Return: 22.2 times ad spend
- 72 qualified applications, at €34 per application
- 24 calls held, at €102 per call
- 8 sales closed, at €305 of ad spend per client
How I workWhat I commit to,
What I commit to,
and what I do not promise.
Hypotheses grounded in cognitive psychology
Cognitive load, proof hierarchy, anchoring, availability bias. Trained in neuromarketing, I work from documented, reproducible principles to decide what to test first. They are starting points, not recipes: your numbers decide.
Here is what I commit to:
An explicit testing method
You know in advance what is being tested, why, and what the test is expected to show. No changes decided on intuition between two reports.
Precise reporting
We define the numeric objectives together and every result is measured, so decisions rest on data rather than chance.
Honest, transparent analysis
If your offer does not hold up, if your market is too narrow, if the problem is commercial rather than advertising, I tell you, even when it costs me the engagement.
Turning down work I cannot serve
If I am not the right person, I say so on the first call and I point you elsewhere.
I do not promise revenue, return on investment or cost per acquisition. Nobody can do that honestly: those results depend on your offer, your market, your production capacity and variables neither you nor I control.
Book a diagnostic callWho for
Who I work with,
and who I do not work with.
I work with
Independent experts, consultants and educators
You have an offer that already sells and you want it to sell steadily, without having to run ad campaigns yourself.
Service brands
Small businesses, practices and studios that sell on value, and whose marketing does not match their expertise.
Agencies and consultants
You have clients asking for paid acquisition and nobody in-house to run it.
I do not work on
- ✕Miracle promises, pseudo-science and vague markets
- ✕Aggressive tactics, artificial scarcity, fear-based selling
- ✕Offers where I cannot understand what is actually delivered
Book a callThe first call
The first call
is on me.
Thirty minutes to understand your acquisition system, identify your main blocker, and tell you what I can change about it or what you can do without me.
No commitment, no automated follow-up, no pressure. I personally answer every request within 24 working hours.
Book my diagnostic callEmailcontact@adrienpiret.com
Book a slotDiagnostic call, 30 min
LinkedIn/in/adrienpiret
LocationBangkok, Thailand · GMT+7